Stéphane Hamel / Immeria - Québec, Canada
This workshop will be particularly useful to experienced analysts, managers and consultants who seek to understand the strengths and weaknesses of their data driven organization.
Stéphane spent years advocating for digital analytics maturity and created the Web Analytics Maturity Model in 2009 (now called the Digital Analytics Maturity Model), a contribution that led the Digital Analytics Association to award him the prestigious title of Most Influential Industry Contributor in 2013. In this workshop, Stéphane will present the five key areas of maturity and share a tremendous amount of tips and pitfalls gleaned from hundreds of practitioners and managers who gave the model the test of fire. Learn how to conduct an assessment of your organizations digital analytics maturity, interpret the results of your digital analytics maturity footprint, identify opportunities and threats uncovered by the assessment process, articulate the implications of your organizations rating and assess your place and position of influence within your organization to affect progression of your organizations' digital analytics maturity.
Caleb Whitmore / Analytics Pros - Seattle, USA
Jim Sterne / Board Chair, Digital Analytics Association - USA
The data we can collect for customer acquisition and life time value enhancement runs the spectrum from generic (postal code, age, gender) through behavioral (clickthroughs, pageviews, apps use) to the highly subjective (opinions, attitudes, motivations). The combination of these datasets moves us closer to getting the right message to the right person at the right time on the right device at the right frequency. Jim offers a marketing data taxonomy as the last step before handing the process over to machine learning algorithms to determine which attributes are useful at any given moment for a given purpose.
Daniel Waisberg / Analytics Advocate, Google
A single data point is'nt all that useful for understanding how something works, but neither is a big pile of stats. Context is the key to making metrics actionable, it will turn numbers into something more. In this talk, Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.
Aurélie Pols / Mind Your Privacy, Spain
A tale of caution about lack of transparency and rolling heads. Pragmatic Data Privacy take-aways for an era of Digital Entanglement and fluid Privacy legislation
Gary Illyes / Trends Analyst, Google Switzerland
Did you ever think about what your users actually NEED from you and your site? In this session you will learn more about who the vast majority of the internet users are, their personality, their expectations, and how on earth all this relates to Search. Includes an ask me anything session, without prescription, for cheap.
Damion Brown / Principal Consultant, Data Runs Deep – Melbourne Australia
Web analysts don't get excited about government websites. They need conversion rates to increase, checkout funnels to optimise, paid channels to evaluate, and ABs to test. They love Ecommerce, they love non-profits, and they might, at a push, even love a B2B. Government websites have none of these things; they're about as far removed from the crazy rock'n'roll world of conversion optimisation as it's possible to get. However, as this session will demonstrate, there's a huge amount of untapped data on government sites and huge value in connecting the dots.
Karandeep Singh / iProspect – London
An incorrect statistical approach to data or its analysis is as much use as an inflatable dartboard. In this session we discuss the five most critical building blocks that need consideration to avoid the misrepresentation of data. We will also deconstruct each concept using real life examples and statistical techniques to go from good to better and from better to best enabling you to get the most out of your underlying data set which can help in optimising overall customer behaviour.
Keynote by Avinash Kaushik / USA
Kristoffer Ewald / SVP, MetaPeople Group
Yehoshua Coren / Analytics Ninja - Jerusalem, Israel
Many companies invest significant financial and human resources into Paid and Organic Search Campaigns. Quantification and optimization of SEO/SEM efforts are critical for those organizations that rely on search as an acquisition channel. This session will focus on how to use data to improve Paid marketing campaigns and SEO performance. We will explore how to use data from Google Webmaster Tools, Adwords, and Google Trends to compliment data that you'll find in your standard web analytics package.
Avinash Kaushik / USA
After a day full of amazing ideas here's your chance to ask Avinash anything on any topic that you care about. Bring your unique problems and challenges and ask for guidance, raise a complicated topic and request, if possible, simple solutions!
Demonstrate any Digital Analytics solution or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience.
Avinash Kaushik / USA
Doug Hall / ConversionWorks - London, UK
It is my mission to spread the gospel of tag management, to make tag management useful for all stakeholders. Google Tag Manager is a tool for Digital Marketers, however, it's mostly seen as a "play thing" for (so-called) hardcore developers. This is unfair and undemocratic and devalues the product. In the interests of openness and inclusion I will demonstrate a range of areas where GTM fails and how it can be fixed. With a live demonstration of a simple to use tool you will see how Digital Marketers can quickly and easily achieve a comfortable level of GTM literacy eliminating common pitfalls and issues. You will all get more value from Google Tag Manager using this free tool.
Craig Sullivan / Optimal Visit - London, UK
PANEL DISCUSSION / mod.: Jim Sterne
Peter O'Neill / Founder, L3 Analytics - London
The first problem faced after being asked a business problem is where to start. Having a set of approaches and techniques for finding the answer to any question or problem hidden within your web analytics data is vitally important to success as a web analyst. Knowing which one will achieve the best results in the shortest time is critical. Peter will take you through the approaches and techniques within his set. He will use a variety of examples across sectors and areas online to demonstrate a set of options for analysing online performance.
Zorin Radovancevic / Web Analyst, Escape Ltd. - Osijek, Croatia
How to track and evaluate on site user behaviour with site search and custom dimensions (GA + GTM). Implementation procedures, planning, reporting logic and outcomes included - mostly focusing on the travel industry.
Simo Ahava / Senior Data Advocate, Reaktor - Finland
Data quality is often taken for granted. Many organizations fall into complacency with tools like Google Analytics, where tracking is installed but rarely optimized, configured, or scrutinized. As it turns out, this type of plug-and-play analytics can be detrimental to your measurement strategy. In this talk, Simo will show his experiences of working with vastly different organizations and methodologies for tag management, highlighting the format with which he's had most success. He will also showcase how a basic setup of Google Analytics (or any other popular web analytics platform) is simply not enough, together with a case study or two of how to turn the limitations of these platforms to your advantage.
Stéphane Hamel / Immeria - Canada
Stéphane stirs up trouble (again) and reveals why your analytics are going nowhere. After years of investigating the strengths and weaknesses demonstrated by digitally mature (and mostly immature) organizations, Stéphane reveals the naked truth of the latest results of the Digital Analytics Maturity self-assessment, spiced up with useful tips and thought provoking anecdotes. Make sure to complete your own digital analytics maturity self-assessment before the session!
Ravi Pathak / Tatvic - Ahmedabad, India
Steen Rasmussen / IIH Nordic - Denmark
The loss of credibility and influence tied to delivering the wrong numbers to management is a pain and embarresment most senior analyst have experienced. And as data moves into a more and more central position in the company the demand for quality data grows. This session provides a practical roadmap to getting your data cleaned up once and helps you define a standard for your data quality.
Matt Gershoff / Conductrics - New York, USA
Andrey Sukhovoy / Head of Analytics Department, OWOX Ukraine
Brand new logic of attribution modelling: the value is distributed among traffic sources based on micro conversions and transactions that visitors generate during their sessions. The model is dynamic (not static like the default ones in the standard version of GA): the weight for value distribution is calculated for each user id. Presentation will be focused both on the technical side (how the data is collected, processed and which tools to use) and on the business side (what model was used before, what is the impact after implementing the dynamic attribution) on the example of our client Ozon.ru.
Superweek 2016 is held on a beautiful moutaintop, in the highest-lying 4 star hotel in Hungary, the Hunguest Grandhotel Galya. You can take the conference’s shuttle bus service available several times a day from the airport and downtown Budapest to the mountaintop at a return price of €50 and €70 (+ VAT).
Prices displayed at the Eventbrite checkout process will include all fees and taxes (27% VAT for tickets and transfers, 18% VAT for accommodations) which are subject to refund by your domestic Tax Office.
Need special packages? Let us help you at email@example.com!
A variety of discount packages can be obtained for group rates, multiple daily passes (20% group discount from 4 persons for all stays of 2 days or more), in conjunction with SUPERWEEK Jamaica in May and more.
Prices are valid until 06:00PM CET, Monday, December 14th
Please find single room upgrade (€80 + €14,4 VAT / night), door-to-door airport return transfer (€70 + €18,9 VAT), downtown shuttle bus return transfer (€50 + €13,5 VAT) or special food as additional items before checking out with your credit card.
Door-to-door airport shuttle is a full service of your round trip to the conference venue with a minimised awaiting time considering your flight schedule.
Nights of 31st January (Sunday) and 5th February (Friday) are also available.