Just get on the plane and let us bring you into a week of pure digital analytics. We will shuttle you straight from the airport to the conference venue where your days will be filled with seminars and events that SUPERWEEK has become synonymous with.
Every night bonfire night
Simo Ahava / 8-bit-sheep - Helsinki, Finland
Recent changes in how web browsers handle client-side state have unveiled something that many have known for a long time: first-party storage (cookies, localStorage, etc.) is unreliable. Initiatives like Intelligent Tracking Prevention (Safari/WebKit) and Enhanced Tracking Protection (Firefox/Mozilla) seek to erode ad tech’s capability to track users cross-site, at the expense of first-party analytics and advertising.
It’s never been easy to track the elusive "user" reliably, but now browsers are enforcing their own standards of what is "user privacy", and it might be difficult to navigate through the diverse browser landscape without a good map.
In this talk, Simo will explore the impact of these changes on your data collection. Particularly sensitive areas are web analytics data, but similarly experiment and personalization identifiers are difficult to persist reliably, especially if the site does not have an authentication system in place.
Simo has some solutions for you as well, but don’t be lulled into thinking there’s a turnkey solution out there that will bring instant gratification. We’re looking at a new paradigm of constant evaluation of state-management mechanisms, and without an agile workflow in place, there’s no tool in the world to help you navigate the turbulent waters of the client-side web.
Aurélie Pols / Mind Your Privacy - Madrid, Spain
Charles Farina / Analytics Pros - Seattle, USA
With the introduction of App + Web, the next generation of Google Analytics is here. In this session, Charles will cover all of the new features App + Web provides over the current Google Analytics, explore the differences in their data models, and provide resources to get started.
Matt Gershoff / Conductrics - New York, USA
Daniel Waisberg's birthday bash on Wednesday
Tim Wilson / Search Discovery - Columbus, USA
Whether we use Data Studio, Excel, Google Sheets, Tableau, R, some other platform, or (most likely) some combination of platforms, at the end of the day, as analysts, a core mechanism we use for communicating with our stakeholders is data visualization. The difference between an excellent visualization and a mediocre one can easily be the difference between whether a stakeholder understands and acts upon the data or whether she, instead, struggles to internalize the information and actually put it to use. In this session, Tim will walk through some of the neuroscience and psychology that underpins best practices in data visualization, as well as provide platform-agnostic tactical tips that put these principles to effective use.
Sayf Sharif / Seer Interactive - Philadelphia, USA
Have you ever been at a loud party, or a bar, and you suddenly pick out your name being said by your friend down the end of the bar? Your brain exists to find the signal in the noise and pluck out personalized experiences. It's rooted deep in our psychology, and our need for control and to reduce information overload, but at the core... it's just how our brains physically work. There are a number of (expensive) systems that can help you employ personalization on your website, but did you know you could use personalization techniques on your site essentially overnight using free tools, and get some pretty insane results? Using free Google Analytics and Google Tag Manager, we helped one client increase their conversion rate by 32X (from 1% to 32%) using free tools, without even having to go through their developers. We'll walk through why humans do the things we do, and then dig into how you too can employ a similar personalization scheme using tools within the Google Marketing Platform to hopefully get some similarly crazy results.
Gary Illyes / Google - Zürich, Switzerland
Julien Coquet / IIH Nordic - Montélimar, France
Data science, machine learning and AI all require a specific background in mathematics that very few people in the industry possess. Julien Coquet looks back at a 20-year career in digital analytics and discusses why data science isn't for everyone and how to prepare for such a line of work.
Doug Hall / ConversionWorks - London, UK
Longer coffee breaks
Hussain Mehmood / Marketlytics - Karachi, Pakistan
Events, clickstream data or hits (as they are known in the world of Google Analytics) are the building blocks of all marketing analytics suites. In the past they have been processed and aggregated into prefabricated reports before we interact with them. With compute and storage costs dropping, using these raw hits suddenly becomes a viable and powerful option.They require some extra leg work to use but in return offer some great advantages including the ability to reprocess the data as many times as you see fit.
In this talk we will look at core components of an event, the anatomy of a good event, how to go about building your own events and how to avoid common pitfalls and share some previously out of reach use cases. It will try to prepare you for a future full of raw data and analysis that impacts your business beyond marketing.
Stéphane Hamel / Da Vinci Tools - Québec, Canada
Stéphane is a veteran of Superweek and each year he brings a forward-looking topic which challenges the way we do our work - he brought us his famous digital analytics maturity model and the radical analytics manifesto, and last year he scared the sh*t out of us by demonstrating how machine learning could be leading us closer to an impeding doomsday. This year, Stéphane will continue where he left last year and dig into real-life examples of questionable ethics and malpractice which will hopefully make you think about your limits and where the red line is for you, as an analyst and as a consumer.
Daniel Waisberg / Google - Tel Aviv, Israel
In this presentation you will learn what are rich results, how you can implement them on your website and why you should be using them. In addition, and here's the fun part, Daniel will talk about how to understand the data provided by Search Console and make it actionable, from setting the right priorities to implementing and validating your fixes.
PANEL DISCUSSIONS on everything hot
Zorin Radovančević / Escape - Osijek, Croatia
Demonstrate any digital analytics solution or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience. Send your nomination to email@example.com!
Krista Seiden / KS Digital / San Francisco, USA
Steen Rasmussen / IIH Nordic - Copenhagen, Denmark
For most of us analytics have always been a tool for marketing. But if we drop the assumptions and look at the data we have as a source of insights for the whole organisation to explore how we can make new friends and what difference we can make for the organisation and business in general and not just the website and the online team.
Ton Wesseling / Online Dialogue - Utrecht, Netherlands
Kristoffer Ewald / Switzerland
Peter Meyer / Nordea Bank - Copenhagen, Denmark
In this presentation Peter will give you a panoramic view of how A/B testing is done at Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe.
You will get a peek into how Nordea's A/B testing and optimization setup is put together including who's doing it, how they're doing it, what process they need to follow while they're doing it.
Through all our A/B testing and optimization the primary goal is to make things easier and faster for our users to find and use.
Extraordinary coffee breaks
Fred Pike / Northwoods - Milwaukee, USA
In this fun-filled fact-finding forecasting-phenomenon session, we’ll discover the secrets of time travel. You’ll visit your professional-services firm 12-18 months in the future and see how well it’s doing. Yowza! We’ll discover the future together, using a bit of financial wizardry and from the safety of your very own Excel spreadsheet.
We’ll look at how to create a financial model of your business to figure out:
The model works great for businesses which primarily sell professional services (where employees bill clients for their time) and which have from five to 100 employees. Honestly – what could be more exciting?
No DeLorean required. Or provided.
Peter O'Neill / Leap Three, Ayima - London, UK
Superweek is held on a beautiful moutaintop, in the highest-lying 4-star hotel in Hungary, the Hunguest Grandhotel Galya. You can take the conference’s shuttle bus service available several times a day from the airport and downtown Budapest to the mountaintop at a return price of €85 (+ €22.95 VAT).
Need assistance or completing via standard wire / bank transfer / Transferwise? Let us help you at firstname.lastname@example.org!
Returning attendee? We're happy to offer 5% off discount from these pre-agenda daily tickets for each year you or your company visited. It's going to be your 3rd time? That means 10% off from the pre-agenda daily tickets for you and for your company.
Not sure yet about the attendee names or dates to visit? No problem - you can just book a room or daily tickets contingent to be specified later (e.g.: some 12 nights and 12 days contingent may be used for 3 people, each staying for 4 days and nights or for 5 people, 10 staying for a single day with someone staying for 2 and so on).
Door-to-door airport shuttle is a full, round trip service to and from the conference venue with a minimized waiting time taking your flight schedule into account.
Shuttle bus transfers and accommodations for 25th / 26th January 2020 (pre-event Saturday, Sunday) and 31st January / 1st February (post-event Friday, Saturday) are also available.
Please find options below for accommodation @GRANDHOTEL in shared double room (€120 + €21.60 VAT), single room (€220 + €39.60 VAT / night) or variety of rooms @SÜPERHÜTTE, door-to-door airport or Budapest downtown return transfer (€85 + €22.95 VAT), special food or late check-out (€40 + €7.20 VAT).
Prices displayed at the Eventbee checkout process will include all fees and taxes (27% VAT for tickets and transfers, 18% VAT for accommodations) which are subject to refund by your domestic Tax Office inside the EU.
Prices are valid until Wednesday, November 20, 0600PM CET.
The 4-5-night @GRANDHOTEL packages are bianco; can be used for any dates throughout #SPWK 2020.
Right next to the venue hotel. Rooms and apartments for 3-4-10 are available.