Just get on the plane and let us bring you into a week of pure digital analytics!
We will shuttle you straight from the airport to the conference venue where your days will be filled with seminars and events that SUPERWEEK has become synonymous with.
Matt Gershoff / Conductrics - New York, USA
Tim Wilson / Search Discovery - Columbus, USA
Past attendees of Superweek have ridden along with Tim as he explored R, and then as he dove deeper into some of the fundamental concepts of statistics. In this session, he will provide the latest update on that journey: how he is putting his exploration into the various dimensions of data science to use with real data and real clients. The statistical methods will be real, the code will be R (and available on GitHub), and the data will only be lightly obfuscated. So, you will be able to head back to your room at the next break and try one or more of the examples out on your own data! (But, don't do that -- the food and conversation at the breaks is too good to miss!)
Gary Illyes / Google Search - Zürich, Switzerland
Aurélie Pols / Mind Your Privacy - Madrid, Spain
While the ink is dry on the final text of the GDPR since May 2016, the same can not be said for the courts. They are busier than ever with respect to data protection litigation! (there hasn't been a lot before to be honest as the legal instruments weren't as adequate)
One could say former legal student Max Schrems partially paved the way by getting the European Court of Justice (ECJ) to declare SafeHarbor invalid and today again with his not-for-profit NOYB.eu.
While we might discuss Cambridge Analitica in light of a potential class action against Facebook in Belgium, this presentation will mainly walk the audience through those case laws (Digital Rights Ireland, Google Spain, Schrems, Wirtschatfstsakademie) that are shaping the interpretation of the previous Data Protection Directive and the GDPR. Hopefully this would allow us to better understands where those clear red lines are being drawn in the sand, for now.
So, Right to be Forgotten: is it still comparable to "book burning in the Nazi period" or can we move beyond to find better ways to balance technological opportunities with societal needs, for the benefit of all?
Mark Edmondson / IIH Nordic - Copenhagen, Denmark
What happens and what insights can you get when you get 2130 teams to compete to analyze the same data set from their different approach but with the same objective of being able to "Predict how much GStore customers will spend"? Kaggle happens. In this session we deep dive into learnings, findings and failures to extract insights and even higher insights on how to apply predictive analytics on ecommerce data – and perhaps even more.
Daniel Waisberg / Google Analytics - London, UK
In this presentation Daniel will discuss how analysts are constantly working on translating information, from emails to data and more. He will talk about examples from his day-to-day data work, showing how he deals with translating them into a language analysts can understand better.
Krista Seiden / Google Analytics - San Francisco, USA
Doug Hall / ConversionWorks - London, UK
It's a while since I did a serious heavy technical session.
I'm not going to sell Optimize as the best testing tool on the planet - that's a discussion to be had at the bar later! We can accept lots of people are going to use the tool so I'm going to describe a set of techniques you need to use to get the most out of Optimize.
These will help you understand how the tool functions, what the perceived and actual limitations are, how to work with them or around/through them.
These techniques will help you test more, better, faster, and more reliably using Google Optimize.
PANEL DISCUSSIONS on everything hot
Steen Rasmussen / IIH Nordic - Copenhagen, Denmark
Hussain Mehmood / Marketlytics - Karachi, Pakistan
This is a continuation of the stuff Tim Wilson spoke about. I am a relatively new entrant to the whole data science side of things (about 12months in as of now) and tried learning a bit of R / deployed snowplow etc but still struggled with code and not having intuitive interface that I was used to.
The data science so far is mostly done with code similar to how we interacted with machines using terminal and command line and digital analytics went from log files to Analytics platforms. For true mass market usage we need interfaces that are more general purpose.
~10-minute presentations: award voted by the audience.
Damion Brown / Data Runs Deep - Melbourne, Australia
If someone asked you what first sparked your interest in web analytics, you'd probably say something like "solving problems using data". Most of us talk about finding insight in numbers for the benefit of whichever company is picking up the check and putting food on our tables, but how often does our work go beyond problems like "tag this" and "troubleshoot that", and really translate into solving a tangible, true, big problem for an organisation?
In this talk, Damion explores some of the ways in which we can get analytics closer to the central, beating heart of a business to make sure what what we're dedicating so much time and energy to doing actually has an impact.
Julien Coquet / Hub'Scan - Montélimar, France
Brian Clifton / Search Integration, Sweden
Zorin Radovančević / Escape - Osijek, Croatia
Jeff Noethen / BECU - Seattle, USA
It’s hard to admit failure, and I consider myself to be an all-star analyst, but if you can learn and become a better analyst then it’s ok to fail, right? Here are some of the key topics that I’ll address from failing: What key skills do you need to be a more successful analyst? What is the importance of Objective Analysis? How do you overcome negative results, noise and naysayers? How can you continue to grow in this field? What do I see as the future of Digital Analytics?
Stéphane Hamel / Da Vinci Tools - Québec, Canada
Kristoffer Ewald and Matt Stannard / Switzerland
We'll look ahead into the rapid changes hitting Analytics as an industry and all of us as people needing to protect our digital profiles and review where we've come from, what needs to change, and where we headed.
Charles Farina / AdSwerve - Seattle, USA
The Google Analytics Suite of products is now part of the Google Marketing Platform. We will cover how key pieces of the Platform can be used including the Salesforce connectors, Display & Video 360, Google Optimize integration, and Google Cloud integrations. We will review how data can be used actionably for advertising, e-mail, personalization, and surveys.
Peter O'Neill / Leap Three - London, UK
Mariia Bocheva / OWOX - Ukraine
Superweek is held on a beautiful moutaintop, in the highest-lying 4-star hotel in Hungary, the Hunguest Grandhotel Galya. You can take the conference’s shuttle bus service available several times a day from the airport and downtown Budapest to the mountaintop at a return price of €80 (+ VAT).
Tickets and accommodations are now available until 0600PM CET Thursday, November 1, 2018.
Need assistance or completing via standard wire / bank transfer / Transferwise? Let us help you at email@example.com!
Returning attendee? We're happy to offer 5% off discount from these pre-agenda daily tickets for each year you or your company visited. It's going to be your 3rd time? That means 10% off from the pre-agenda daily tickets for you and for your company.
Not sure yet about the attendee names or dates to visit? No problem - you can just book a room or daily tickets contingent to be specified later (e.g.: some 6 nights and 6 days contingent may be used for 2 people, each staying for 3 days and nights or for 5 people, 4 staying for a single day with someone staying for 2 and so on).
Door-to-door airport shuttle is a full, round trip service to and from the conference venue with a minimized waiting time taking your flight schedule into account.
Just 64 and 42 seconds of walk from the venue #GRANDHOTEL; 1 huge six-room apartment and 8 economy double rooms are now available to stay at as well.
Accommodations for the nights of 26th / 27th January 2019 (Saturday, Sunday) and 1st / 2nd February (Friday, Saturday) are also available.
Please find options for accommodation in shared double room (€110 + €19.80 VAT), single room (€200 + €36 VAT / night), door-to-door airport or Budapest downtown return transfer (€80 + €21.6 VAT), special food or late check-out (€40 + €7.20 VAT).
Importantly, for all the returning attendees we are offering dynamic discount from these pre-agenda daily tickets prices; 5% for each year they or their company visited.
Prices displayed at the Eventbee checkout process below will include all fees and taxes (27% VAT for tickets and transfers, 18% VAT for accommodations) which are subject to refund by your domestic Tax Office inside the EU.
Prices are valid until Thursday, 1st November, 0600PM CET.
All nights #Grandhotel are bianco; can be used for any dates throughout the SPWK 2019, include breakfast and dinner.