SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the measurement industry.
SDCP is a comprehensive collection of printed analytics/BI literature from the early 90's to the present day. They will be accessible to SPWK attendees at all events and available for 2 week check-outs at any time. These books will not be for sale but will be kept as a global directory by SUPERWEEK to be available at our conferences around the world.
We are calling for all authors with any printed releases on the topic in any language with at least 12 numbered pages. Please send us a few copies!
Caleb Whitmore / Analytics Pros - Seattle, USA
Tim Wilson / Senior Partner, Analytics Demystified
Somewhere along the spectrum of “logging into Google Analytics” and “the machines are in control” is the world of the power analyst who interacts with the data on the fly, applies statistics to large data sets, and develops interactive visualizations that go well beyond the capabilities of Excel. Those power analysts are operating on the fringes of the domain of the "data scientist" -- a role for which no one can really agree on a concrete definition! In this session, Tim -- who has never claimed to be and never will claim to be a data scientist -- will share what he has learned from trying to understand the scope and nature of that role. And, beyond that, how he has grown as a digital analyst, expanded his skills to "program with data" with R, and increased his value to the organizations with which he works as a result.
Daniel Waisberg / Google Analytics - London, UK
Charlotte Whitmore / Founder, Analytics Pros - Seattle, USA
As more and more boards are asking to see and understand data - how can the data analyst bring not only numbers but education to the board room. This presentation is conversational to get us thinking about creative ways to bring more information to our boards and our customer's boards. Come to collaboratively learn more about how to engage with a Board.
Stéphane Hamel / Faculty Chair, Digital Analytics for Simplilearn / MarketMotive & Consultant- Québec, Canada
Let's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the "precious"? - the one and unique golden nugget of wisdom that would transform the organization. We've been told to "get executive sponsorship" and our goal should be to get a seat at the "grown up" table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?
Mark Edmondson & Peter Meyer / IIH Nordic - Copenhagen, Denmark
A lot of APIs - both free and paid - can be used to enrich data tracked in web analytics products and this could also include your own created internal APIs to access relevant data, reacting to realtime interactions of your users as they browse. This session dives into some practical examples of doing just that, using R and tag management systems in connection with generally used web technologies.
Aurélie Pols / Mind Your Privacy - Madrid, Spain
Tahir Fayyaz / Google Cloud Platform Team specialising in Data & Machine Learning, BigQuery expert - Google, UK
The advancements in data and machine learning have resulted in some fascinating results. We will explore some exciting recent projects that are using Google Cloud and the open source library TensorFlow with the aim to inspire you to build things you may have thought were not possible.
Yehoshua Coren / Analytics Ninja - Jerusalem, Israel
Jeff Sauer / Jeffalytics - Planet Earth
Caleb Whitmore / Analytics Pros - Seattle, USA
Steen Rasmussen / IIH Nordic - Copenhagen, Denmark
From the known unknown to the unknown unknown it's what we don't know which defines us as analysts. Not that we persue the quest for the unknown - quite the oposite, we normally try to answers all questions with the data we have available and tend to overlook the questions and answers we could find in all the data we do not yet have. This is a session on all the great questions we could be asking and the data we would need to answer them correctly.
~10-minute presentations: award voted by the audience.
Damion Brown / Data Runs Deep - Melbourne, Australia
You use APIs and third-party services to automate the extraction of data from a web analytics tool. But what about automating the sending of data too? In this hands-on talk, Damion shows you how to use services like IFTTT and Zapier to augment the clickstream with context.
RSS feed for a company's blog? This can hook up to IFTTT and send an Event via Measurement Protocol so you can see in your reports whether blog posts influence visitation. Instagram post? IFTTT / Zapier can hook directly into Instagram so when your company account posts, you can measure the impact on conversion. TV and Radio? Some media placement agencies will give you a feed whenever an ad runs. Turn this into Event Tracking via the Measurement Protocol!
Bonus: the same technique can be used to track the following in Google Analytics: your Last.FM listening habits; your Trakt.tv TV and Movie viewing habits; your daily steps with Fitbit; your nightly sleep amount with Fitbit... and more. Damion will provide walkthroughs and resources on how to set all this up.
Ravi Pathak / Tatvic - Ahmedabad, India
Kristoffer Ewald / SVP, MetaPeople Group
PANEL DISCUSSIONS on everything hot
Superweek is held on a beautiful moutaintop, in the highest-lying 4 star hotel in Hungary, the Hunguest Grandhotel Galya. You can take the conference’s shuttle bus service available several times a day from the airport and downtown Budapest to the mountaintop at a return price of €60 and €80 (+ VAT).
Not sure yet about the attendee names or dates to visit? No problem - you can just book a room or daily tickets contingent to be specified later (e.g.: some 6 nights and 6 days contingent may be used for 2 people, each staying for 3 days and nights or for 5 people, 4 staying for a single day with someone staying for 2 and so on).
Prices displayed at the Eventbee checkout process below will include all fees and taxes (27% VAT for tickets and transfers, 18% VAT for accommodations) which are subject to refund by your domestic Tax Office inside the EU.
Need special packages or assistance completing via standard wire / bank transfer / Transferwise? Let us help you at firstname.lastname@example.org!
A variety of discount packages can be obtained for group rates, multiple daily passes (20% group discount from 4 persons for all stays of 2 days or more), in conjunction with other SUPERWEEKS around the world and more. Contact us at email@example.com for details.
Please find options for accommodation in shared double room (€100 + €18 VAT), single room upgrade (€80 + €14.4 VAT / night), door-to-door airport return transfer (€80 + €21.6 VAT), downtown shuttle bus return transfer (€60 + €16.2 VAT) special food or late check out (€40 + €7.2 VAT) also before checking out.
Door-to-door airport shuttle is a full, round trip service to and from the conference venue with a minimized waiting time taking your flight schedule into account.
Nights of 28th / 29th January (Saturday, Sunday) and 3rd / 4th February (Friday, Saturday) are also available.
Prices are valid until 12:30PM CET, Tuesday, 11th October.